The article entitled: "Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2" is in the Customer relations management Articles section of Operations Management Papers area...

ARTICLE DESCRIPTION: So how well are your Customer Relationship Management (CRM) systems integrated into your business strategy and vision?

MORE INFO: Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2 So how well are your Customer Relationship Management (CRM) systems integrated into your business strategy and vision? The essential concept of CRM is well-known: by mastering marketing, campaign management, sales and service functions through the use of technology, a company adopts an holistic approach to customer needs and thereby fully satisfies them more effectively and more efficiently. Currently, vast financial investment is being poured into CRM-enabling technology by businesses, but how effectively are they achieving the desired goal and how are performance levels being measured?

PUBLISHER: Institute of Operations Management

Page number: 20 Word count: 1800

Vol 27 - No 08 - October 2001

The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.

Thank you for searching on Operations Management Articles.co.uk for Customer relations management article entitled: Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2 in the Operations Management / Customer relations management Articles and Papers Category.

Business Performance Improvement