The article entitled: "The Customer at the Heart of the Business" is in the Customer relations management Articles section of Operations Management Papers area...

ARTICLE DESCRIPTION: A business strategy has to place the customer at the core of its operation, and accept the growing importance and influence of customers on a business’s success or failure.

MORE INFO: The Customer at the Heart of the Business A business strategy has to place the customer at the core of its operation, and accept the growing importance and influence of customers on a business’s success or failure. The winner in the competition to gain and keep customers will be the business that works with the customer, to add value and understand their needs and have a total, fully rounded view of the customer, while providing the customer with a consistent view of the operation. In other words the businesses, which appear most successful, put the customer at the heart of their business. It is a simple process to formulate the theory, but not so simple to achieve.

PUBLISHER: Institute of Operations Management

Page number: 26 Word count: 1655

Vol 29 - No 04 - June 2003

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