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Generating Revenue from Service - Customer relations management Article
The article entitled: "Generating Revenue from Service" is in the Customer relations management Articles section of Operations Management Papers area...
ARTICLE DESCRIPTION: After-sales service was once ignored in favour of product sales, but is now recognised as the best opportunity for revenue and margin growth for manufacturers.
MORE INFO: Generating Revenue from Service After-sales service was once ignored in favour of product sales, but is now recognised as the best opportunity for revenue and margin growth for manufacturers. Research published in the Harvard Business Review October 2000, illustrates revenue growths of 5-fold and margins up to 10 times greater when a business focuses on its after sales service. Already today as can be seen by Figure 1 after-sales service counts for a larger proportion of revenue and margins than is usually accepted.
PUBLISHER: Institute of Operations Management
Page number: 24 Word count: 1760
Vol 29 - No 05 - July/August 2003
The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.
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