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    Papers and Articles on Operations Management: Customer relations management Articles

    Articles on Customer relations management (Operations Management): Search the database of customer relations management papers and download customer relations management articles online now...

    Integrated Performance Measurement Systems: An Audit Approach. Part 2: The Audit Process - Customer relations management Article

    ARTICLE DESCRIPTION: Standards exist for quality management (ISO9000) and environmental management (ISO14000), and there is a model for Business Excellence. But, until very recently, there was no standard or reference model for performance measurement.

    MORE INFO: Integrated Performance Measurement... read article...

    Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start: Part 1 - Customer relations management Article

    ARTICLE DESCRIPTION: The biggest challenge to investing in service solution tools is not necessarily the cost, but the time and effort it takes to implement them and generate the value.

    MORE INFO: Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start: Part 1 The big... read article...

    Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2 - Customer relations management Article

    ARTICLE DESCRIPTION: So how well are your Customer Relationship Management (CRM) systems integrated into your business strategy and vision?

    MORE INFO: Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2 So how well are your Customer Relationship Managemen... read article...

    Why CRM Might Fail - Customer relations management Article

    ARTICLE DESCRIPTION: Many manufacturers are failing to reap the expected rewards from implementing a customer relationship management (CRM) programme and are left wondering why too little groundwork, pre-preparation through activity based cost analysis has been carried out before a CRM strategy is d... read article...

    Managing with Measures: The Stakeholder Perspective - 1 - Customer relations management Article

    ARTICLE DESCRIPTION: The days when companies could survive and prosper by focusing on the wants and needs of one stakeholder - the shareholder - are long gone.

    MORE INFO: Managing with Measures: The Stakeholder Perspective - 1 The days when companies could survive and prosper by focusing on the w... read article...

    Stock control in a Pub! - Customer relations management Article

    ARTICLE DESCRIPTION: The visit to the Man & Scythe at Bolton, late January was no ordinary meeting, nor an excuse for improving the stock turn on John's product. With a current stock averaging 1.6 weeks, this is a well-managed business from the sales and marketing aspects to inventory management.

    ... read article...

    The Customer at the Heart of the Business - Customer relations management Article

    ARTICLE DESCRIPTION: A business strategy has to place the customer at the core of its operation, and accept the growing importance and influence of customers on a business’s success or failure.

    MORE INFO: The Customer at the Heart of the Business A business strategy has to place the custome... read article...

    Generating Revenue from Service - Customer relations management Article

    ARTICLE DESCRIPTION: After-sales service was once ignored in favour of product sales, but is now recognised as the best opportunity for revenue and margin growth for manufacturers.

    MORE INFO: Generating Revenue from Service After-sales service was once ignored in favour of product sales, but is n... read article...

    Editorial: Integrated Supply Chain Management Systems - Customer relations management Article

    ARTICLE DESCRIPTION: This month I am pleased to welcome Malcolm Granger to the Editorial page. Malcolm shares his views on a subject of increasing importance to us all - Integrated Supply Chain Management Systems

    MORE INFO: Editorial: Integrated Supply Chain Management Systems This month I am ple... read article...

    Breakeven Analysis - Customer relations management Article

    ARTICLE DESCRIPTION: The conventional breakeven calculation approaches,in their present form have been around since the 1930s. Enterprises need to identify the optimum sales price to determine the highest profit,and ensure they have sufficient capacity to achieve the volume required.

    MORE INFO: Br... read article...

    How Companies Remain Competitive - Customer relations management Article

    ARTICLE DESCRIPTION: Manufacturing in the UK appears to be constantly under pressure. The cyclical effects of the economy has affected businesses since before the Industrial Revolution. In recent decades the downward effects have been most prominent, yet still variable. More recently the criticality... read article...

    A Down to Earth Approach to Implementing the Balanced Business Scorecard - Customer relations management Article

    ARTICLE DESCRIPTION: ‘The authors have synthesised best practice from leading edge change management methodologies and designed an ‘organisational friendly process’ for driving culture change that is simple to understand. This tailored approach flows from the top of the organisatio... read article...

    Balanced Scorecard - Customer relations management Article

    ARTICLE DESCRIPTION: To paraphrase John Ruskin, “nothing is so cheap and nasty that somebody, somewhere cannot make it cheaper and nastier”. It is easy to believe that this was a common theme in industry for much of the twentieth century. In fact, of course, there were many enterprises t... read article...

    Improving Performance using the Balanced Scorecard Approach - Customer relations management Article

    ARTICLE DESCRIPTION: Government driven ‘top down’ targets, continue to attract criticism from people at the ‘coal face’, particularly in the education and health fields. The announcement of over-stated results recently in the private sector (eg. oil reserves), shows that &lsq... read article...

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