The ultimate benchmark: what do your customers think? - Customer service Article
The article entitled: "The ultimate benchmark: what do your customers think?" is in the Customer service Articles section of Operations Management Papers area...
ARTICLE DESCRIPTION: Benchmarking is not just about measuring performance, but is also about identifying the processes which are critical to the success of the business and getting the organisation to buy into the process. MORE INFO: The ultimate benchmark: what do your customers think? Benchmarking is not just about measuring performance, but is also about identifying the processes which are critical to the success of the business and getting the organisation to buy into the process. PUBLISHER: Institute of Operations Management Vol 23 - No 03 - April 1997
The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.
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