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How to profitably delight your customers - Customer service Article
The article entitled: "How to profitably delight your customers" is in the Customer service Articles section of Operations Management Papers area...
ARTICLE DESCRIPTION: Urges companies to delight their customers rather than just satisfying them as a means to achieve competitive edge and improved profitability.
MORE INFO: How to profitably delight your customers Urges companies to delight their customers rather than just satisfying them as a means to achieve competitive edge and improved profitability.
PUBLISHER: Institute of Operations Management
Page number: 16 Words: approx. 4 500
Vol 24 - No 08 - October 1998
The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.
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