The article entitled: "Managing The Uncertainty In Customer Demand" is in the Demand management Articles section of Operations Management Papers area...

ARTICLE DESCRIPTION: The fundamental question facing any organisation that needs to fulfil customer demand ‘ex stock’ is what that demand will be in the future...

MORE INFO: Managing The Uncertainty In Customer Demand The fundamental question facing any organisation that needs to fulfil customer demand ‘ex stock’ is what that demand will be in the future... If the organisation knows what this demand will be,out to some horizon beyond their total lead time, planning the supply chain is easy. In reality though, there is always a degree of uncertainty in just what the consumer wants and when they want it. This article will examine ways in which this uncertainty can be measured, and therefore managed to maximum effect by trading off inventory investment with service levels. In addition, it will look at ways to reduce uncertainty by developing robust forecasts in collaboration with both suppliers and customers using the Internet...

PUBLISHER: Institute of Operations Management

Page number: Page: 9 Word count: Words: approx. 1500

Vol 27 - No 05 - June 2001

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Business Performance Improvement