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Planning to meet the customer demand - Demand management Article
The article entitled: "Planning to meet the customer demand" is in the Demand management Articles section of Operations Management Papers area...
ARTICLE DESCRIPTION: Sales and Operations Planning must be a value added process as it masterminds the total supply chain. This article explores how mass customisation can be used to further improve the flow of material down the supply chain.
MORE INFO: Planning to meet the customer demand Sales and Operations Planning must be a value added process as it masterminds the total supply chain. This article explores how mass customisation can be used to further improve the flow of material down the supply chain.
PUBLISHER: Institute of Operations Management
Vol 23 - No 4 - May 1998
The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.
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