The article entitled: "Measuring Your Business Performance: Vital survival Tool" in Today’s Competitive Markets"" is in the Metrics Articles section of Operations Management Papers area...

ARTICLE DESCRIPTION: Commercial life is getting tougher all the time. Competitive survival needs to be fought for and the battle for customer favour is never ending.

MORE INFO: Measuring Your Business Performance: Vital survival Tool in Today’s Competitive Markets Commercial life is getting tougher all the time. Competitive survival needs to be fought for and the battle for customer favour is never ending. Market liberalisation and globalisation have opened the gates for many new competitors and customers are spoilt and demanding. Companies and individuals expect better service, better products, better quality, better prices. At the same time companies need to deliver shareholder value in the form of profits and share value growth. Two aspects dominate business life: Customer value Share holder value.

PUBLISHER: Institute of Operations Management

Page number: 16 Word count: 2000

Vol 28 - No 04 - May 2002

The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.

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Business Performance Improvement