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Improving Service Quality: can this be achieved by understanding customer perceptions and expectations? - Customer service Article
The article entitled: "Improving Service Quality: can this be achieved by understanding customer perceptions and expectations?" is in the Customer service Articles section of Operations Management Papers area...
ARTICLE DESCRIPTION: By simply understanding the level of service quality that customers expect and the effects it may have on your business is an important element of business today.
MORE INFO: Improving Service Quality: can this be achieved by understanding customer perceptions and expectations? By simply understanding the level of service quality that customers expect and the effects it may have on your business is an important element of business today.
PUBLISHER: Institute of Operations Management
Page number: 22 Words: approx. 3 000
Vol 25 - No 04 - May 1999
The article can be downloaded in full from the publisher's site i.e. the Institute of Operations Management.
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